Lovt Studio is a warm and cozy studio space in the Junction area that feels more like a home than a photographic studio. The space has a rustic yet clean feel to it with every detail well thought out. The studio is heartfelt and filled with light and is shown in the images often taken there.
To convey this, we use a tailored handwritten logotype that’s clean yet minimal accompanied by minimal line drawings of flora and plants. Warm natural colours make the branding approachablev and inviting, very much like the space itself.
These are early drafts of the hand calligraphed logo using a brush pen. Sketches are hand drawn, scanned and vectorized.